Link-shortener services (e.g. exe.io, bit.ly, etc) route traffic to a destination website without allowing the end-user to see what website they are clicking into before clicking. This can be used for malicious purposes, so I make an effort to never click them.
Furthermore link-shortener services pay account-holders a small dividend per unique clickthrough, creating a profit motive for fake accounts, although I doubt that's much of an issue on a low traffic forum like this.